At least 95 percent of the total revenue of Google comes from advertising, and the platform rakes in 33 percent of the total online advertising revenue which amounts to 38.6 billion out of 117.6 billion. In 2014, 72 percent of Google Adwords marketers had planned to surge their PPC budgets. If you are a user of Google Adwords, it can so happen that your account has been suspended. Though there are some people who admit their mistakes, most users are absolutely unaware of the strict policies while others are clueless about their Adwords account suspended. On the other hand, it is important to admit that the Google Adwords team is a bit more merciless than required owing to the misdeeds of the scammers and policy violators.
Finding out the reason behind suspension
When your webpage or blog is not closely following the rules implemented by the Adwords team, there is a high possibility of Adwords account suspended. This can happen due to a variety of reasons like keeping copyrighted images or content, gambling content, misleading or under-construction content or any other thing, which is against Google’s policy. Your account can also get suspended if your sole aim is to generate traffic without providing smooth user experience.
Common Adwords suspension messages
If your webpage is selling any sort of illegal services, or you are sharing your account with unauthorized persons or entity, it is possible that you see your Adwords account suspended. Some of the common Adwords messages include:
· Violation of Google’s advertising policies: In case you have received this kind of messages, it is important to opt for an Adwords audit service to check whether you have an account that has been banned previously, or if you are using any of the banned keywords or whether there has been any kind of sudden increase in budget.
· Repeated violation of Adwords and site policies: When you are trying to promote any of the restricted keywords or your landing page has violated any of Google’s terms of service, you can see this kind of suspension messages.
· Billing information cannot be verified: These suspension messages can come up when you put in fake information on billing, which is normally done using the virtual credit card or by entering random profiles. Google Adwords team is smart enough to find out any of these violations, and you can check if there is any kind of violation in your account through the pay par click packages.
· Suspected unauthorized attempts to access: These types of messages generally occur when you are willing to access your Adwords account with the aid of public proxies, random RDP, VPN or from some remote location from where Adwords could not expect you to login.
The basis of any well-regulated PPC program is its ability to track not just your sales but also the source of those sales. With a comprehensive analysis, you would be able to understand which keywords and placements can bring about the maximum amount of conversions in exchange of a meagre PPC management pricing. This also helps you to comprehend which campaigns are the most effective in surging up your sales.